IN THE SMALL BUSINESS SPOTLIGHT: TIM EASLEY - talented FREELANCE ILLUSTRATOR BASED IN LONDON, DISCUSSES HIS GRAPHIC DESIGN AND ILLUSTRATION BRAND
Tell us a bit about yourself
My name is Tim and I'm a self taught designer, illustrator and photographer from London. The technical word for what I do is Designustratographer. Although don't look for that in the dictionary because it's too futuristic to be in there yet.
Describe your business
I attempt to arrange things nicely on pages, doodle stuff for people, and use a camera to steal people's souls. In return people give me money, which I mainly use to buy pizza. My business is unique because I made up my own job title to make sure nobody else is one.
What inspires you?
I'm mostly inspired by Oprah, motivational quotes on posters in offices, Morris dancers, tinted windows on cars, and people who say they work hard and play hard. These things inspire me not to be terrible.
Why did you decide to start a business?
I hated where I was working, and couldn't find another job, so I decided to go freelance and survive on dust and grass rather than get a regular wage. I never looked back, mainly because I was too weak from the dust and grass to turn my head.
Has the direction of your business changed over time?
Definitely. It was going down for quite a long time, then up, then kind of level for a bit, then down a bit, then up again. Hopefully it keeps going up because that's the direction I like the best. Oh wait, I get you. Yes I think I've become slightly more specialised as I've been going, concentrating on things I find more interesting rather than projects just to pay the bills, which is a lot more rewarding. Mentally and financially.
What challenges have you faced as a small business owner?
Admin. Admin. Admin. I hate admin. It's the worst. The only good thing about working for someone else is that they do most of the admin. It's just so boring, especially when you're doing something creative. It sucks all of the creativity out of you and spits it into an Excel spreadsheet where you watch it die a slow and painful death.
What's the most rewarding aspect to running your own business?
Definitely the fact that I can work in my pants. I mean you can't generally do that if you work in an office. That and the fact that I do what I want, when I want. It's a lot more work than a 9-5 but if there's something I want to do one day, I can just take a day off and catch up later. It's very flexible. Just like me in my pants.
What advice would you give to new businesses that are just starting out?
Make a plan and try to stick to it. It's sometimes tempting to change your plan slightly and compromise when you're not making as much money as you want, but in the end sticking to what you know you want to do is the best way. If you were just in this for the money, you probably wouldn't be in it, so keep that in mind!
What's next for your business?
Every year or so I look at how things are going and try make sure I'm still pointing in the right direction, as well as set myself new targets and clear out old work so everything feels fresh. I'm just gonna keep going where I'm going and cross my fingers! Also I might invest in an underground lair with some kind of flying boat with lasers on it. But don't tell anyone.
Learn more about Tim Easley and connect with the man himself online using these links: