Tutorial 1: How to set up a Twitter account for your small business, from the signing up process to making your profile shine!
Choose your username. Given that Twitter has a 140 character tweet limit, keep your username short, identifiably you/your business, and a name that's easy for people to remember. This is the name (aka "Twitter handle") that people will use to communicate with you in tweets (Twitter posts). E.g. mine is @thedigibloom. My first choice @digibloom was already taken.
Twitter suggests topics and accounts you can follow, though you can untick boxes and skip through to the next stage if you're not interested in them. When you follow someone, they will receive a notification and may decide to follow you back. I recommend only following people whose posts actually interest you, as you'll be seeing all their posts in your feed in future! You can always unfollow an account later, though it may not go unnoticed by them.
Add a photo or your company logo by clicking on the camera icon. For small businesses I'd recommend a picture of you either smiling, working on your business, or a strong logo image that is used across all your branding. Make sure all images you upload are clear, personable, and aren't pixelated. This is your first impression for potential customers! You can easily change the photo later.
You will then be offered a method of connecting with people from your email accounts, or you can choose to "skip this step" (bottom right of screen). This is followed by a list of "people you know". Untick any you don't want to follow, or remove all the ticks and click continue to skip that step.
Your Twitter account is now set up! It's not time for a cuppa just yet - you need to complete your profile. Think about your audience/target market and how you'd like them to view your business. Try to reflect the vibe/culture of your brand with images, colour, and tone of voice.
Click on the tiny version of your profile picture top-right of the screen and select "view profile" from the list. This shows what your profile looks like to other people.
Click "edit profile".
Have a cover/header image ready to upload with dimensions 1500px x 500px (px = pixels). Try to create an image that shows a complete stranger what your business is about, as well as being consistent with the branding of your Facebook page, Etsy shop, website, etc.
Bear in mind your profile photo will cover part of your header image (see screenshot below) so try to allow space for that. Very importantly - if the image file you upload is too small it will appear pixelated when forced to fit the Twitter header dimensions. This looks unprofessional, so ensure the image appears clear and crisp (unlike my screenshots! I know, I know.)
Click "apply" to set your header image. Then fill in your bio, location and website url (or e.g. Etsy shop address), and change your name if necessary. This will not change the @name that people contact you with. That is accessed through your settings instead.
Your bio needs to be a very short summary/introduction of you and your business. When people search for your name/business name on Google, your Twitter bio will show in the search results. Make it as professional or as fun as you like, in keeping with your brand! You can include a hashtag or @otheraccount or link in your bio for additional reach, if relevant.
Pick a theme colour that is in keeping with your brand style. "Save changes".
Yay! You're now ready to follow accounts and tweet! I advise holding off following people until you've posted at least a couple of tweets so potential followers get a taste of your account before following. Stay tuned for Tutorial 2 here on Digibloom blog with further instructions and tips on using Twitter for your small business. I will post links to these tutorials on Digibloom Facebook page, so follow my page if you'd like updates.
Next: find tutorial part 2 here!