Father's Day gift guide 2017: gifts and cards from small creative businesses for Father's Day

Shop small for Father's Day and support independent businesses! Give unique gifts and cards that are made by hand with love, for your Dad - on Sunday 18th June 2017.

Click through the images for more info and/or to purchase from Etsy sellers and Not On The High Street partners.

Father's Day Gifts

Father's Day cards

Find even more Father's Day picks on my Gifts for Father's Pinterest board.

Do you have a favourite gift or card from the collection? Let us know in the comments below!

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.

How to get your products featured in gift guides - small business tips

How to get products featured in gift guides

Having your products featured in gift guides is an inexpensive marketing strategy that can reap a high return if you target just the right blogs/press in just the right ways. Sometimes this is as easy as giving your product listing a title that's rich with strong keywords, and other times being pro-active by approaching media will get you publicity.

Think like a shopper

Optimise your product listings using keywords and phrases that a shopper would use. When hunting for feature-worthy items, editors will likely use these keywords to find your product. E.g. an engraved bronze bookmark could be described as a "personalised gift for book lover".

Research

Write a list of blogs that appeal to your audience demographic. Is your product a good fit? What kind of products do they feature? Have they curated gift guides in the past? Prioritise blogs in order of most likely to be featured.

Try to think outside the box, would your products appeal to other markets, categories or price-ranges? Does the bookmark have birds and flowers on it? Approach garden/botanical blogs. Does it double as a bottle opener? Approach foodie/lifestyle blogs, etc.

Research the most relevant individual to contact. Is it the editor, or more specifically a lifestyle, food, beauty, etc, editor? Do they have a dedicated Christmas gift guide editor? Find their email address or best way to contact. Here's an example of a brand reaching out to a magazine via Twitter:

Scout for opportunities. See this past post about scouting opportunities via the Twitter hashtags 'journorequest' and 'prrequest'. If you're lucky (and eagle-eyed!) you could discover some relevant requests from journalists for glossy mags and popular newspapers, etc. I sometimes weed out and retweet good journo requests via my Twitter account.

Submit your work to a showcase. You can submit your products to a showcase or juried gift guide at a small cost to guarantee a spot (if accepted!) For example, UK Handmade have a quarterly showcase where your work is featured for 6 weeks. You can apply here.

The approach

You've optimised your product listings, researched the best and most relevant blogs, found the perfect point-of-contact person, and now it's time to wow them with your amazing product!

Structure your email. The blogger or editor is no doubt extremely busy and may receive hundreds of submissions. Make yours short, clear, and tailored to each blog. Proof read and edit down until you have a mere few paragraphs.

  1. Very briefly introduce yourself and mention why your product is an ideal match for the blog. 
  2. List your product's benefits/features.
  3. Include a link to the product web page.
  4. Have a relevant email signature with your full name and links to your online presence and contact details.

Be prepared

  • Have high resolution images ready as you may receive an urgent email requesting them at very short notice. Have both lifestyle and cut-out images prepared.
  • Have your product or samples ready to post at short notice. You may not get them back, but include your address and don't forget a note with your name, website url and details.
  • Organise your email folders to keep all pitched emails and replies in one place.

BEEN FEATURED?

Excellent news! Now get press clippings or screenshots and post them on your social media to share with your audience. If you have an Etsy shop (or your own webshop), you could include screenshots/images in your About section slideshow or as images for the product listing - this helps to show your product is a popular, quality, trusted, must-have item that is being talked about!

Handpicked jewellery: 16 Natural and nature-inspired jewellery finds from statement to subtle

Jewellery from nature

These fine specimens of jewellery are made with real natural materials such as wood, flowers, lichen, feathers and raw stones. Handmade jewellery made using gifts from nature tend to be unique, often beautifully unusual one-of-a-kind pieces. Natural jewellery isn't always rustic in appearance, Mother Nature knows a thing or two about bling as well as you'll see from my picks below!

I hope you too adore the specimens I've hand-picked from the jungles, caves, and gardens of Etsy - click through the images for a closer look or to nab one for yourself!

Nature inspired jewellery

Jewellery inspired by nature, incorporating flora and fauna and all the details of wildery goodness!

Find even more unique jewellery inspiration in Etsy's own Editors' Picks collection: Natural Jewellery Looks.

Enamel pin for David Attenborough lovers by WrenandWilson

 

 

 

 

 

 

 

 

 

 

 

BUY

A post about nature wouldn't be complete with a mention of Mother Nature's most awesome creation: Sir David Attenborough!

If you've finished gawping at these beauties, please relish in the moment that David Attenborough said 'boo' to a wild sloth!

Are you a nature-loving Attenborough fangirl/boy? Join the club with a fabulous David Attenborough Enamel Pin by WrenAndWilson!

All of the items featured in this blog post are from small businesses. Feel free to check out their shops, and support them via social media - keep the creatives creating!

Do you work with natural materials or glean inspiration from nature? Or do you have a favourite item from my collection? Please do let us know in the comments!

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.

National Stationery Week picks from UK Etsy sellers!

National Stationery Week 2017 - 10 handpicked stationery finds from EtsyUK shops

10 handpicked stationery finds in pretty pastels from Etsy UK shops

I've curated a collection of gorg stationery items from EtsyUK shops for National Stationery Week!
As an illustrator, I'm seriously excited about stationery. I don't just use any pencils, I use special pencils. My pencil cases are one of a kind, my pencil pot has a cat face on it. There are so many awesome ideas being imagined by small business owners like the ones I've featured below. Click on the images to view the shop listings:

Are you a stationery addict too? Which is your favourite item? Feel free to pin and share items from this post!

This post contains wee affiliate links so I can keep my tea jar topped up at no extra cost to you. You can read my affiliate policy here.